Updates | Business Knowledge

The Lean Startup Methodology

A quick guide to the Build-Measure-Learn loop and the MVP for rapid product innovation.

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Behavioral Economics: Applied Frameworks

A quick guide to using the EAST framework to encourage positive behaviors in customers and employees.

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Demand Elasticity Analysis

A quick guide to understanding how price changes affect your sales.

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Macroeconomics for Managers: Applied Frameworks

A quick guide to using PESTEL and Business Cycle analysis to make smarter business decisions.

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Digital Business Models: Applied Frameworks

A quick guide to sketching out your digital business idea using the Business Model Canvas.

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Asymmetric Information

A quick guide for managers on spotting and handling the risks of information imbalance in business deals.

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Brand Licensing Models

A quick guide for brand owners on whether to license out your brand.

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Accelerator Application Strategy

A quick checklist and guide for crafting a standout accelerator application.

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AI Strategy: Core Concepts

A quick guide to building a practical AI strategy for your business.

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Behavioral Economics: Core Concepts

A quick reference guide to the most common cognitive biases that affect your customers' and your own decisions.

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Brand Archetypes

A quick guide to finding your brand's personality among the 12 classic archetypes.

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Brand Audit Process

A quick checklist for performing a health check on your brand.

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Brand Equity Pyramid

A quick guide to the four essential steps for building a valuable brand.

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Brand Extension Analysis

A quick checklist for deciding if a brand extension is a smart move or a risky gamble.

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Brand Management: Core Concepts

A quick guide to the essential duties of a brand guardian.

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Brand Positioning Strategy

A quick checklist for crafting a powerful brand positioning statement.

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Business Analytics: Applied Frameworks

A quick guide to running a successful data analytics project using a structured framework.

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Business Analytics: Core Concepts

A quick guide to the four types of data analytics and the questions they answer.

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Cap Table Management

A quick checklist for keeping your startup's ownership records clean and investor-ready.

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Capital Budgeting Rules

A quick guide to the three most common rules for making smart investment decisions.

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Cash Flow Forecasting

A quick guide to building a simple cash flow forecast to avoid running out of money.

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Competitive Strategy: Core Concepts

A quick guide to choosing your competitive strategy: Will you be the cheapest, the best, or the specialist?

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Conflict Resolution Frameworks

A quick guide to the 5 styles of conflict management and when to use each one.

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Corporate Finance: Core Concepts

A quick guide to the three big questions every financial manager must answer.

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Corporate Governance Standards

A quick guide to the checks and balances that keep a company on the right track.

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Corporate Strategy: Applied Frameworks

A quick guide to the Ansoff Matrix for finding your next growth opportunity.

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Corporate Strategy: Core Concepts

A quick guide to the big questions of corporate-level strategy.

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Cross-Cultural Management: Applied Frameworks

A quick guide to adapting your management style for different cultures using Hofstede's Dimensions.

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Cross-Cultural Management: Core Concepts

A quick guide to avoiding common cultural missteps in global business.

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Customer Analytics: Applied Frameworks

A quick guide to finding your best customers and understanding their long-term value.

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Customer Analytics: Core Concepts

A quick guide to the fundamental ideas behind understanding your customers with data.

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Customer Discovery Process

A quick checklist for interviewing potential customers to validate your startup idea.

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Cybersecurity Management: Applied Frameworks

A quick guide to the 5 core functions of the NIST Cybersecurity Framework.

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Cybersecurity Management: Core Concepts

A quick guide to the absolute essentials of protecting your company's digital assets.

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Data Governance: Applied Frameworks

A quick guide to starting your data governance journey using established principles.

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Data Governance: Core Concepts

A quick guide to the essential elements for establishing data trust in your organization.

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Data Visualization Best Practices

A quick checklist for creating clear, compelling, and accurate data visualizations.

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Decision Making Under Uncertainty

A quick guide to making smarter decisions when you don't have a crystal ball.

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Digital Branding Inconsistencies

A quick checklist for spotting and fixing mixed brand messages online.

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Digital Business Models: Core Concepts

A quick guide to the fundamental types of digital business models and how they make money.

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Digital Customer Experience: Applied Frameworks

A quick guide to improving your digital customer experience using journey mapping and empathy mapping.

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Digital Customer Experience: Core Concepts

A quick guide to improving your digital customer experience and building stronger customer relationships.

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Digital Marketing: Core Concepts

A quick guide to the essential digital marketing channels and how they work.

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Digital Operations: Applied Frameworks

A quick guide to making your digital processes faster and smarter with Lean, Agile, and RPA.

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Digital Operations: Core Concepts

A quick guide to the fundamental ideas behind making your business operations smart and efficient with digital technology.

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Dividend Policy Strategy

A quick guide to deciding whether to pay out profits or reinvest for growth.

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Economies of Scale

A quick guide to understanding why bigger can sometimes mean cheaper (and better).

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Emerging Technologies: Applied Frameworks

A quick guide to assessing new technologies with the Gartner Hype Cycle and TRLs.

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Emerging Technologies: Core Concepts

A quick guide to understanding the defining traits and examples of emerging technologies.

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Emotional Intelligence in Business

A quick guide to the 5 essential components of Emotional Intelligence (EQ) for leaders.

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Entrepreneurial Finance: Applied Frameworks

A quick guide for founders on how investors value early-stage startups.

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Entrepreneurial Finance: Core Concepts

A quick guide to the unique world of startup funding and valuation.

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ESG Reporting & Compliance: Applied Frameworks

A quick guide to the main ESG reporting frameworks and how to choose the right one for your business.

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ESG Reporting & Compliance: Core Concepts

A quick guide to understanding the three pillars of ESG and why they matter to your business.

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Executive Communication & Board Relations

A quick guide for leaders to ace executive communication and manage board relationships effectively.

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Family Business Management: Applied Frameworks

A quick guide to balancing family harmony with business success.

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Family Business Management: Core Concepts

A quick guide to understanding the unique dynamics of family businesses and how to manage them.

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Financial Accounting: Applied Frameworks

A quick guide to the two main accounting rulebooks and the three reports they generate.

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Financial Accounting: Core Concepts

A quick guide to the fundamental accounting equation and the three main financial statements.

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Financial Modeling Basics

A quick guide to the essential components of a robust financial model.

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Financial Statement Analysis

A quick guide to spotting a healthy business (and avoiding a sick one) using financial statements.

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Foundations of Digital Marketing

A quick guide to mapping your digital marketing efforts to the customer journey.

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Founder Equity Splits

A quick guide to dividing startup equity fairly among co-founders.

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Game Theory in Pricing

A quick guide to making smart pricing moves by predicting your competitor's next step.

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Global Branding Challenges

A quick guide to avoiding global branding blunders and achieving global-local balance.

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Global Market Entry: Applied Frameworks

A quick guide to choosing the best way to enter a new international market.

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Global Market Entry: Core Concepts

A quick guide to the fundamental questions to answer before expanding your business internationally.

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Global Strategy: Applied Frameworks

A quick guide to assessing new international markets and choosing your global operating strategy.

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Global Strategy: Core Concepts

A quick guide to designing your company's master plan for international success.

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Growth Hacking Fundamentals

A quick guide to the AARRR funnel, the essential framework for growth hackers.

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Industrial Organization: Applied Frameworks

A quick guide to using Porter's Five Forces to analyze your industry and SWOT to analyze your business.

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Industrial Organization: Core Concepts

A quick guide to understanding the main types of market structures and how they impact competition.

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Innovation Strategy: Applied Frameworks

A quick guide to balancing today's profits with tomorrow's breakthroughs using the Three Horizons of Growth.

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Innovation Strategy: Core Concepts

A quick guide to understanding different types of innovation and their impact on your business.

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International Finance: Applied Frameworks

A quick guide to managing money, risk, and investment decisions across borders.

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International Finance: Core Concepts

A quick guide to the core risks and complexities of managing money across borders.

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Introduction to M&A

A quick guide to the essential terms and process of Mergers & Acquisitions.

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Introduction to Strategic Leadership

A quick guide to what separates a strategic leader from a day-to-day manager.

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Investment Banking: Core Concepts

A quick guide to what investment banks do and how they facilitate big financial deals.

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IPO Process Overview

A quick guide to the essential steps a private company takes to go public.

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IT Governance: Applied Frameworks

A quick guide to using COBIT and ITIL to get the most out of your IT investments.

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IT Governance: Core Concepts

A quick guide to making sure your IT is helping, not hurting, your business goals.

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Leading Digital Transformation: Applied Frameworks

A quick guide to making your digital transformation successful by focusing on what matters.

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Leading Digital Transformation: Core Concepts

A quick guide to the essential elements for successfully driving digital change in your organization.

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Leading Remote Teams

A quick guide to effectively leading your team when you're not in the same room (or country).

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Leveraged Buyout (LBO) Mechanics

A quick guide to understanding how private equity firms buy companies with lots of debt.

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Machine Learning for Business: Core Concepts

A quick guide to the three ways machines learn and how you can apply them in your business.

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Macroeconomics for Managers: Core Concepts

A quick guide to the essential macroeconomic indicators and policies that impact your business.

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Managerial Economics: Applied Frameworks

A quick guide to using Break-Even and Marginal Analysis for smart business decisions.

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Managerial Economics: Core Concepts

A quick guide to fundamental economic principles that help managers make smarter business decisions.

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Marginal Cost Pricing

A quick guide to using marginal costs and revenues to optimize production and maximize profits.

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Market Structure Analysis

A quick guide to identifying the type of market you're in and what it means for your business strategy.

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Mergers and Acquisitions: Core Concepts

A quick guide to the basics of M&A, why companies do it, and where deals often go wrong.

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MVP Development Cycles

A quick guide to effectively building and iterating on your Minimum Viable Product (MVP).

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Negotiation Strategies

A quick guide to preparing for and executing successful negotiations for win-win outcomes.

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Opportunity Cost Calculation

A quick guide to finding the 'hidden cost' of your business decisions.

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Leading High-Performing Teams

A quick guide to building team trust and guiding your team through its natural stages of development.

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Leading Digital Transformation: Core Concepts

A quick guide to the essential elements for successfully driving digital change in your organization.

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Mergers and Acquisitions: Core Concepts

A quick guide to the basics of M&A, why companies do it, and where deals often go wrong.

Read Update

Leading Digital Transformation: Applied Frameworks

A quick guide to making your digital transformation successful by focusing on what matters.

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Organizational Behavior: Applied Frameworks

A quick guide to understanding what motivates your team and how to lead them effectively.

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Business Analytics: Applied Frameworks

A quick guide to running a successful data analytics project using a structured framework.

Read Update

Financial Accounting: Core Concepts

A quick guide to the fundamental accounting equation and the three main financial statements.

Read Update

Negotiation Strategies

A quick guide to preparing for and executing successful negotiations for win-win outcomes.

Read Update

IPO Process Overview

A quick guide to the essential steps a private company takes to go public.

Read Update

Brand Audit Process

A quick checklist for performing a health check on your brand.

Read Update

Macroeconomics for Managers: Core Concepts

A quick guide to the essential macroeconomic indicators and policies that impact your business.

Read Update

Machine Learning for Business: Core Concepts

A quick guide to the three ways machines learn and how you can apply them in your business.

Read Update

Global Market Entry: Core Concepts

A quick guide to the fundamental questions to answer before expanding your business internationally.

Read Update

Digital Customer Experience: Applied Frameworks

A quick guide to improving your digital customer experience using journey mapping and empathy mapping.

Read Update

Corporate Finance: Core Concepts

A quick guide to the three big questions every financial manager must answer.

Read Update

New Feature: Doodles Content

MonaKit now supports Doodles content and includes several fixes and improvements.

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AI Strategy: Core Concepts

A quick guide to building a practical AI strategy for your business.

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Marginal Cost Pricing

A quick guide to using marginal costs and revenues to optimize production and maximize profits.

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MonaKit Released as an Astro Theme

We released MonaKit, a free and open-source Astro theme featuring multi-format content.

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Change Management: Core Concepts

A compact checklist for deciding when and how to use change management.

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Cash Flow Forecasting

A quick guide to building a simple cash flow forecast to avoid running out of money.

Read Update

IT Governance: Applied Frameworks

A quick guide to using COBIT and ITIL to get the most out of your IT investments.

Read Update

Capital Budgeting Rules

A quick guide to the three most common rules for making smart investment decisions.

Read Update

Decision Making Under Uncertainty

A quick guide to making smarter decisions when you don't have a crystal ball.

Read Update

Brand Positioning Strategy

A quick checklist for crafting a powerful brand positioning statement.

Read Update

Brand Equity Pyramid

A quick guide to the four essential steps for building a valuable brand.

Read Update

Leading Remote Teams

A quick guide to effectively leading your team when you're not in the same room (or country).

Read Update

Entrepreneurial Finance: Applied Frameworks

A quick guide for founders on how investors value early-stage startups.

Read Update

Entrepreneurial Finance: Core Concepts

A quick guide to the unique world of startup funding and valuation.

Read Update

Customer Discovery Process

A quick checklist for interviewing potential customers to validate your startup idea.

Read Update

Investment Banking: Core Concepts

A quick guide to what investment banks do and how they facilitate big financial deals.

Read Update

Innovation Strategy: Core Concepts

A quick guide to understanding different types of innovation and their impact on your business.

Read Update

International Finance: Applied Frameworks

A quick guide to managing money, risk, and investment decisions across borders.

Read Update

Digital Operations: Applied Frameworks

A quick guide to making your digital processes faster and smarter with Lean, Agile, and RPA.

Read Update

Pitch Deck Structuring

A quick guide to the 10 essential slides every startup pitch deck needs to impress investors.

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Digital Business Models: Core Concepts

A quick guide to the fundamental types of digital business models and how they make money.

Read Update

Data Governance: Core Concepts

A quick guide to the essential elements for establishing data trust in your organization.

Read Update

Industrial Organization: Applied Frameworks

A quick guide to using Porter's Five Forces to analyze your industry and SWOT to analyze your business.

Read Update

Competitive Strategy: Core Concepts

A quick guide to choosing your competitive strategy: Will you be the cheapest, the best, or the specialist?

Read Update

Organizational Culture Design

A quick guide to intentionally shaping your company's culture for better performance.

Read Update

Global Strategy: Applied Frameworks

A quick guide to assessing new international markets and choosing your global operating strategy.

Read Update

Family Business Management: Core Concepts

A quick guide to understanding the unique dynamics of family businesses and how to manage them.

Read Update

Corporate Strategy: Core Concepts

A quick guide to the big questions of corporate-level strategy.

Read Update

Industrial Organization: Core Concepts

A quick guide to understanding the main types of market structures and how they impact competition.

Read Update

Dividend Policy Strategy

A quick guide to deciding whether to pay out profits or reinvest for growth.

Read Update

IT Governance: Core Concepts

A quick guide to making sure your IT is helping, not hurting, your business goals.

Read Update

Executive Communication & Board Relations

A quick guide for leaders to ace executive communication and manage board relationships effectively.

Read Update

Business Analytics: Core Concepts

A quick guide to the four types of data analytics and the questions they answer.

Read Update

Emotional Intelligence in Business

A quick guide to the 5 essential components of Emotional Intelligence (EQ) for leaders.

Read Update

Digital Operations: Core Concepts

A quick guide to the fundamental ideas behind making your business operations smart and efficient with digital technology.

Read Update

Cross-Cultural Management: Applied Frameworks

A quick guide to adapting your management style for different cultures using Hofstede's Dimensions.

Read Update

Founder Equity Splits

A quick guide to dividing startup equity fairly among co-founders.

Read Update

Cybersecurity Management: Applied Frameworks

A quick guide to the 5 core functions of the NIST Cybersecurity Framework.

Read Update

Cross-Cultural Management: Core Concepts

A quick guide to avoiding common cultural missteps in global business.

Read Update

Change Management: Core Concepts

A compact checklist for deciding when and how to use change management.

Read Update

Cap Table Management

A quick checklist for keeping your startup's ownership records clean and investor-ready.

Read Update

Emerging Technologies: Core Concepts

A quick guide to understanding the defining traits and examples of emerging technologies.

Read Update

Data Governance: Applied Frameworks

A quick guide to starting your data governance journey using established principles.

Read Update

Corporate Governance Standards

A quick guide to the checks and balances that keep a company on the right track.

Read Update

Accelerator Application Strategy

A quick checklist and guide for crafting a standout accelerator application.

Read Update

Financial Statement Analysis

A quick guide to spotting a healthy business (and avoiding a sick one) using financial statements.

Read Update

Customer Analytics: Applied Frameworks

A quick guide to finding your best customers and understanding their long-term value.

Read Update

Customer Analytics: Core Concepts

A quick guide to the fundamental ideas behind understanding your customers with data.

Read Update

ESG Reporting & Compliance: Applied Frameworks

A quick guide to the main ESG reporting frameworks and how to choose the right one for your business.

Read Update

Brand Management: Core Concepts

A quick guide to the essential duties of a brand guardian.

Read Update

Leveraged Buyout (LBO) Mechanics

A quick guide to understanding how private equity firms buy companies with lots of debt.

Read Update

Financial Accounting: Applied Frameworks

A quick guide to the two main accounting rulebooks and the three reports they generate.

Read Update

Organizational Change Strategies

A quick guide to leading yourself and others through organizational change using the ADKAR Model.

Read Update

Opportunity Cost Calculation

A quick guide to finding the 'hidden cost' of your business decisions.

Read Update

Organizational Behavior: Core Concepts

A quick guide to understanding the 'human side' of your business at different levels.

Read Update

Economies of Scale

A quick guide to understanding why bigger can sometimes mean cheaper (and better).

Read Update

Cybersecurity Management: Core Concepts

A quick guide to the absolute essentials of protecting your company's digital assets.

Read Update

Managerial Economics: Applied Frameworks

A quick guide to using Break-Even and Marginal Analysis for smart business decisions.

Read Update

Financial Modeling Basics

A quick guide to the essential components of a robust financial model.

Read Update

Emerging Technologies: Applied Frameworks

A quick guide to assessing new technologies with the Gartner Hype Cycle and TRLs.

Read Update

MVP Development Cycles

A quick guide to effectively building and iterating on your Minimum Viable Product (MVP).

Read Update

Brand Extension Analysis

A quick checklist for deciding if a brand extension is a smart move or a risky gamble.

Read Update

Behavioral Economics: Core Concepts

A quick reference guide to the most common cognitive biases that affect your customers' and your own decisions.

Read Update

Digital Customer Experience: Core Concepts

A quick guide to improving your digital customer experience and building stronger customer relationships.

Read Update

International Finance: Core Concepts

A quick guide to the core risks and complexities of managing money across borders.

Read Update

Growth Hacking Fundamentals

A quick guide to the AARRR funnel, the essential framework for growth hackers.

Read Update

Family Business Management: Applied Frameworks

A quick guide to balancing family harmony with business success.

Read Update

Data Visualization Best Practices

A quick checklist for creating clear, compelling, and accurate data visualizations.

Read Update

ESG Reporting & Compliance: Core Concepts

A quick guide to understanding the three pillars of ESG and why they matter to your business.

Read Update

Brand Archetypes

A quick guide to finding your brand's personality among the 12 classic archetypes.

Read Update

Introduction to Strategic Leadership

A quick guide to what separates a strategic leader from a day-to-day manager.

Read Update

Digital Branding Inconsistencies

A quick checklist for spotting and fixing mixed brand messages online.

Read Update

Pivot vs. Persevere Decisions

A quick guide to making the crucial 'keep going or change direction' decision for your startup.

Read Update

Game Theory in Pricing

A quick guide to making smart pricing moves by predicting your competitor's next step.

Read Update

Corporate Strategy: Applied Frameworks

A quick guide to the Ansoff Matrix for finding your next growth opportunity.

Read Update

Digital Marketing: Core Concepts

A quick guide to the essential digital marketing channels and how they work.

Read Update

Introduction to M&A

A quick guide to the essential terms and process of Mergers & Acquisitions.

Read Update

Managerial Economics: Core Concepts

A quick guide to fundamental economic principles that help managers make smarter business decisions.

Read Update

Innovation Strategy: Applied Frameworks

A quick guide to balancing today's profits with tomorrow's breakthroughs using the Three Horizons of Growth.

Read Update

Conflict Resolution Frameworks

A quick guide to the 5 styles of conflict management and when to use each one.

Read Update

Global Strategy: Core Concepts

A quick guide to designing your company's master plan for international success.

Read Update

Market Structure Analysis

A quick guide to identifying the type of market you're in and what it means for your business strategy.

Read Update

Foundations of Digital Marketing

A quick guide to mapping your digital marketing efforts to the customer journey.

Read Update

Global Market Entry: Applied Frameworks

A quick guide to choosing the best way to enter a new international market.

Read Update

Global Branding Challenges

A quick guide to avoiding global branding blunders and achieving global-local balance.

Read Update