Business Knowledge

Digital Marketing: Core Concepts

Your Digital Marketing Power-Up Kit

Want to grow your business online? Here are the must-know channels.

  1. SEO (Search Engine Optimization)

    • Goal: Get found organically on Google & Bing.
    • How: [ ] Use keywords, create quality content, build backlinks.
    • Think: Free traffic from people searching for you.

  2. SEM (Search Engine Marketing)

    • Goal: Appear at the top of search results (paid ads).
    • How: [ ] Bid on keywords, create compelling ad copy.
    • Think: Instant visibility for specific searches.

  3. SMM (Social Media Marketing)

    • Goal: Engage your audience, build community, drive traffic.
    • How: [ ] Post engaging content, run targeted ads, interact with followers.
    • Think: Direct connection with your customers.

  4. Content Marketing

    • Goal: Attract and educate your audience, build trust.
    • How: [ ] Blog posts, videos, guides, infographics that provide value.
    • Think: Be helpful, not just salesy.

  5. Email Marketing

    • Goal: Nurture leads, retain customers, drive repeat sales.
    • How: [ ] Build an email list, send personalized campaigns.
    • Think: Your most direct, high-ROI channel.

Golden Rule: Don’t try to do everything. Focus on 2-3 channels where your target audience spends most of their time, and master them.