Industrial Organization: Applied Frameworks
Industry & Firm Analysis: Your Strategic Toolkit
Understand your competitive landscape and your position within it.
1. Porter’s Five Forces (Analyze the INDUSTRY)
- Threat of New Entrants: [ ] How easy is it for new players to join?
- Bargaining Power of Buyers: [ ] Can customers easily demand lower prices?
- Bargaining Power of Suppliers: [ ] Can suppliers easily raise their prices?
- Threat of Substitutes: [ ] Are there alternative products that meet the same need?
- Rivalry Among Existing Competitors: [ ] How intense is the fight between current players?
- Why: Stronger forces = less attractive industry.
2. SWOT Analysis (Analyze YOUR FIRM)
- Strengths (Internal): [ ] What are you good at? Unique advantages?
- Weaknesses (Internal):]: [ ] What do you do poorly? Internal limitations?
- Opportunities (External): [ ] Favorable market conditions you can exploit?
- Threats (External): [ ] External factors that could harm you?
- Why: Helps connect internal capabilities with external realities.
Your Action:
- Pick one of your key products/services.
- Briefly analyze its industry using Porter’s Five Forces.
- Then, perform a quick SWOT for your firm in that specific market.
Golden Rule: Don’t just list factors. Analyze how strong each force is, and how you can leverage your strengths to counter threats or exploit opportunities.