Cross-Cultural Management: Applied Frameworks

Navigating Global Cultures: A Quick Guide

Before you engage with a new culture, consider these points based on Hofstede’s dimensions:

1. Power Distance (Hierarchy vs. Equality)

• High PDI: [ ] Expect and respect formal hierarchy. Be more directive.
• Low PDI: [ ] Encourage participation. Be more collaborative.

2. Individualism vs. Collectivism (Me vs. We)

• Individualist: [ ] Emphasize individual achievement. Give direct feedback.
• Collectivist: [ ] Focus on group harmony. Give feedback indirectly, value team contributions.

3. Uncertainty Avoidance (Risk & Rules)

• High UAI: [ ] Provide clear rules and procedures. Avoid ambiguity.
• Low UAI: [ ] Be comfortable with flexibility and less structure. Embrace change.

4. Masculinity vs. Femininity (Competition vs. Cooperation)

• Masculine: [ ] Emphasize performance and competition.
• Feminine: [ ] Focus on quality of life, cooperation, and consensus.

Your Action:

• Research: Look up the country’s scores on Hofstede-Insights.
• Observe: Watch how locals interact.
• Ask: “What is considered polite/efficient here?”

Golden Rule: These are generalizations. Always be open, respectful, and willing to learn from individuals.