Brand Audit Process

3-Step Brand Health Check

Step 1: Look Inside

• Review Your Why: Are your mission and values still clear and relevant?
• Talk to Your Team: Does your internal culture match your external brand promise? Are employees your best ambassadors?

Step 2: Look Outside

• Check Consistency: Is your logo, messaging, and tone of voice the same across your website, social media, and ads?
• Spy on Competitors: How does your brand stack up against the competition? What are they doing well?

Step 3: Listen to Your Customers

• Ask for Feedback: Run a simple survey. Why do customers choose you? What words do they use to describe you?
• Monitor Online Buzz: What are people saying about you on social media and in reviews?

What to Do With the Results

• Identify 1-2 key strengths to double down on.
• Identify 1-2 key weaknesses to create a plan to fix.
• Share the findings with your team and get buy-in for the next steps.