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Cross-Cultural Management: Core Concepts
Customer Analytics: Applied Frameworks
Utilizing structured frameworks like RFM (Recency, Frequency, Monetary) and CLV (Customer Lifetime Value) to understand, segment, and strategize customer interactions. ✨
Article Points:
1
RFM segments customers based on how recently they purchased, how often, and how much they spent.
2
CLV predicts the net profit a customer will generate over their entire relationship with a company.
3
These frameworks enable data-driven customer segmentation and targeted marketing efforts.
4
RFM helps identify 'Champions,' 'Loyal Customers,' and 'At-Risk' segments.
5
CLV informs decisions on customer acquisition costs and retention strategies.
6
Effective application requires robust data, careful calculation, and continuous iteration.
Source:
Customer Analytics: Applied Frameworks
Customer Analytics: Applied Frameworks
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Source:
Customer Analytics: Applied Frameworks