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Demand Elasticity Analysis
Brand Management: Core Concepts
The strategic discipline of creating, maintaining, and enhancing a brand's value and reputation in the market. ✨
Article Points:
1
Brand management aims to make the brand's image (how it's seen) match its identity (how it wants to be seen).
2
Brand Positioning is about owning a unique space in the customer's mind.
3
Brand Equity is the commercial value a brand holds, built on consumer perception.
4
A brand manager acts as the guardian of the brand across all business functions.
5
Consistency in messaging and experience is critical to building a strong brand.
6
It involves balancing long-term brand health with short-term business goals.
Source:
Brand Management: Core Concepts
Brand Management: Core Concepts
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Source:
Brand Management: Core Concepts