Previous Card
IT Governance: Core Concepts
Brand Audit Process
A systematic process for evaluating your brand's health, consistency, and competitive positioning to identify strengths, weaknesses, and opportunities. ✨
Article Points:
1
A brand audit is a health check-up for your brand.
2
It involves reviewing internal branding, external marketing materials, and customer perception.
3
Key components include stakeholder interviews, competitive analysis, and customer surveys.
4
The process helps you identify brand inconsistencies and strategic opportunities.
5
The final output is a report with actionable recommendations.
6
Objectivity is crucial; avoid confirmation bias by seeking external perspectives.
Source:
Brand Audit Process
Brand Audit Process
No Mindmap Data
Source:
Brand Audit Process
Next Card