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Customer Analytics: Core Concepts
An overview of the fundamental principles and metrics used to understand customer behavior and drive data-driven marketing decisions. ✨
Article Points:
1
Customer Analytics uses data to understand customer behavior and inform business strategy.
2
Key concepts include Customer Segmentation, Customer Lifetime Value (CLV), and Churn Analysis.
3
Personalization delivers tailored experiences based on individual customer data.
4
Customer Journey Mapping visualizes the entire customer experience to identify pain points.
5
Attribution Modeling helps understand which marketing touchpoints drive conversions.
6
The goal is to optimize customer acquisition, retention, and overall profitability through data.
Source:
Customer Analytics: Core Concepts
Customer Analytics: Core Concepts
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Source:
Customer Analytics: Core Concepts
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