Pivot vs. Persevere Decisions
Critical choices in the Lean Startup methodology to either fundamentally change strategy (pivot) or continue on the current path (persevere), based on validated learning from experiments. ✨
Article Points:
1
Persevering means continuing the current strategy with incremental improvements, based on validated hypotheses.
2
Pivoting means making a structured course correction to test a new fundamental hypothesis.
3
Decisions are driven by validated learning from Minimum Viable Product (MVP) experiments.
4
Signals for persevering: positive engagement, strong customer feedback, growth in KPIs.
5
Signals for pivoting: stagnant metrics, lukewarm feedback, unsustainable CAC/CLV ratio.
6
Common pivots include Zoom-In, Zoom-Out, Customer Segment, Customer Need, and Business Model pivots.
Source:
Pivot vs. Persevere Decisions
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Source:
Pivot vs. Persevere Decisions