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Mergers and Acquisitions: Core Concepts
Pivot vs. Persevere Decisions
Critical choices in the Lean Startup methodology to either fundamentally change strategy (pivot) or continue on the current path (persevere), based on validated learning from experiments. ✨
Article Points:
1
Persevering means continuing the current strategy with incremental improvements, based on validated hypotheses.
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Pivoting means making a structured course correction to test a new fundamental hypothesis.
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Decisions are driven by validated learning from Minimum Viable Product (MVP) experiments.
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Signals for persevering: positive engagement, strong customer feedback, growth in KPIs.
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Signals for pivoting: stagnant metrics, lukewarm feedback, unsustainable CAC/CLV ratio.
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Common pivots include Zoom-In, Zoom-Out, Customer Segment, Customer Need, and Business Model pivots.
Source:
Pivot vs. Persevere Decisions
Pivot vs. Persevere Decisions
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Source:
Pivot vs. Persevere Decisions
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