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Business Analytics: Applied Frameworks
The 4 Types of Business Analytics
An overview of the four core types of business analytics, which represent a journey from hindsight to foresight. ✨
Article Points:
1
Descriptive Analytics: What happened? (e.g., sales reports, dashboards).
2
Diagnostic Analytics: Why did it happen? (e.g., root cause analysis).
3
Predictive Analytics: What will happen? (e.g., forecasting, churn prediction).
4
Prescriptive Analytics: What should we do? (e.g., optimization, recommendations).
5
Each type builds on the previous one, increasing in complexity and business value.
6
The goal is to use data to move from reacting to the past to proactively shaping the future.
Source:
The 4 Types of Business Analytics
The 4 Types of Business Analytics
No Mindmap Data
Source:
The 4 Types of Business Analytics
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