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Digital Marketing: Core Concepts
Mergers and Acquisitions: Core Concepts
An overview of M&A, defining mergers vs. acquisitions, strategic motivations (synergy, growth), types of mergers, and the crucial role of deal integration. ✨
Article Points:
1
M&A refers to combining companies or assets; a merger forms a new entity, an acquisition is one buying another.
2
Strategic motivations include achieving synergy (cost/revenue), accelerating growth, acquiring technology/talent, and increasing market power.
3
Merger types: Horizontal (competitors), Vertical (supply chain), Conglomerate (unrelated businesses).
4
Key concepts: Valuation, Due Diligence, and Post-Merger Integration (PMI).
5
PMI (combining cultures, systems, processes) is the most critical and challenging phase for realizing deal value.
6
Many M&A deals fail to create value due to integration challenges or overestimation of synergies.
Source:
Mergers and Acquisitions: Core Concepts
Mergers and Acquisitions: Core Concepts
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Source:
Mergers and Acquisitions: Core Concepts
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