Growth Hacking Fundamentals

Your Growth Hacking Funnel: AARRR!

Track your customer’s journey and find opportunities to grow.

1. ACQUISITION: How do users find you?

• Tactics: SEO, Paid Ads, Social Media, Viral Loops.
• Metric: New users, website visits.
• Question: What are our cheapest and most effective channels?

2. ACTIVATION: Do users have a great first experience?

• Tactics: Onboarding optimization, clear value proposition.
• Metric: Users completing key first steps (e.g., photo upload, first message sent).
• Question: Are users getting to their “Aha! moment” quickly?

3. RETENTION: Do users come back?

• Tactics: Email campaigns, push notifications, product improvements, community.
• Metric: Daily/Weekly/Monthly Active Users (DAU/WAU/MAU), churn rate.
• Question: Why are users leaving? How can we keep them engaged?

4. REFERRAL: Do users tell others?

• Tactics: Referral programs, social sharing, viral features.
• Metric: Viral coefficient (how many new users each existing user brings).
• Question: How can we encourage users to invite their friends?

5. REVENUE: How do you make money?

• Tactics: Pricing optimization, upsells, cross-sells, freemium conversions.
• Metric: Average Revenue Per User (ARPU), Customer Lifetime Value (CLV).
• Question: How can we maximize the value we get from each user?

Golden Rule: Don’t focus on just one stage. Optimize the entire funnel for sustainable, scalable growth.