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Global Market Entry: Core Concepts
Global Strategy: Applied Frameworks
Utilizing frameworks like the CAGE Distance Framework and the Integration-Responsiveness Framework to analyze international markets and design effective global competitive strategies. ✨
Article Points:
1
Global strategy manages multinational activities for competitive advantage.
2
The CAGE Distance Framework analyzes differences between countries (Cultural, Administrative, Geographic, Economic).
3
CAGE helps assess market attractiveness, risks, and entry mode choice.
4
The Integration-Responsiveness Framework balances pressures for global standardization vs. local adaptation.
5
It leads to four generic strategies: Global, Multi-Domestic, International, Transnational.
6
These frameworks enable structured decision-making for where to operate and how to configure global operations.
Source:
Global Strategy: Applied Frameworks
Global Strategy: Applied Frameworks
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Source:
Global Strategy: Applied Frameworks
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