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Economies of Scale
Global Market Entry: Core Concepts
An overview of the fundamental principles of global market entry, including motivations for expansion, key considerations, and the spectrum of entry modes. ✨
Article Points:
1
Global market entry is the strategic process of introducing products/services into foreign markets.
2
Motivations for expansion include market seeking, resource seeking, efficiency seeking, and competitive motives.
3
Key considerations for entry strategy: market attractiveness, internal capabilities (FSAs), and external environment (political, economic, cultural).
4
Entry modes range from low commitment/control (exporting) to high (FDI/wholly owned subsidiaries).
5
Choosing the optimal mode balances desired control with acceptable risk and resource commitment.
6
Understanding cultural distance and political risks is crucial for successful internationalization.
Source:
Global Market Entry: Core Concepts
Global Market Entry: Core Concepts
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Source:
Global Market Entry: Core Concepts
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