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Financial Statement Analysis
Foundations of Digital Marketing
An introduction to the digital marketing funnel and key channels like SEO, PPC, Social Media, Content, and Email for online customer engagement and growth. ✨
Article Points:
1
The Digital Marketing Funnel visualizes the customer journey from awareness to loyalty.
2
TOFU (Top of Funnel): Focus on Awareness & Discovery (e.g., SEO, Content Marketing).
3
MOFU (Middle of Funnel): Focus on Consideration & Evaluation (e.g., Email, Case Studies).
4
BOFU (Bottom of Funnel): Focus on Conversion & Purchase (e.g., Targeted Ads, Trials).
5
Post-Funnel: Emphasize Loyalty & Advocacy (e.g., Customer Support, Loyalty Programs).
6
Key channels include SEO, PPC, Social Media, Content Marketing, and Email Marketing.
7
Digital marketing offers measurable results, precise targeting, and personalized experiences.
Source:
Foundations of Digital Marketing
Foundations of Digital Marketing
No Mindmap Data
Source:
Foundations of Digital Marketing
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