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Global Market Entry: Applied Frameworks
Foundations of Digital Marketing
An introduction to the digital marketing funnel and key channels like SEO, PPC, Social Media, Content, and Email for online customer engagement and growth. ✨
Article Points:
1
The Digital Marketing Funnel visualizes the customer journey from awareness to loyalty.
2
TOFU (Top of Funnel): Focus on Awareness & Discovery (e.g., SEO, Content Marketing).
3
MOFU (Middle of Funnel): Focus on Consideration & Evaluation (e.g., Email, Case Studies).
4
BOFU (Bottom of Funnel): Focus on Conversion & Purchase (e.g., Targeted Ads, Trials).
5
Post-Funnel: Emphasize Loyalty & Advocacy (e.g., Customer Support, Loyalty Programs).
6
Key channels include SEO, PPC, Social Media, Content Marketing, and Email Marketing.
7
Digital marketing offers measurable results, precise targeting, and personalized experiences.
Source:
Foundations of Digital Marketing
Foundations of Digital Marketing
No Mindmap Data
Source:
Foundations of Digital Marketing
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