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AI Strategy: Core Concepts
Growth Hacking Fundamentals
A methodology focused on rapid experimentation and data-driven tactics across product and marketing to achieve exponential user acquisition and retention. ✨
Article Points:
1
Growth hacking uses a scientific methodology: Analyze, Ideate, Prioritize, Test, Analyze, Systematize/Kill.
2
The AARRR Funnel (Pirate Metrics) tracks the customer lifecycle: Acquisition, Activation, Retention, Referral, Revenue.
3
Tactics often involve viral loops, SEO, onboarding optimization, and A/B testing.
4
Growth hackers are data-obsessed, cross-functional, and focused solely on scalable growth.
5
Its primary goal is rapid, cost-effective user base expansion and engagement.
6
Examples include Dropbox's referral program and Airbnb's Craigslist integration.
Source:
Growth Hacking Fundamentals
Growth Hacking Fundamentals
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Source:
Growth Hacking Fundamentals
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