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ESG Reporting & Compliance: Core Concepts
Customer Discovery Process
An iterative process from the Lean Startup methodology to validate core business hypotheses about customer problems, solutions, and market fit. ✨
Article Points:
1
It's about understanding customer needs and problems before building a product.
2
The process has 4 steps: State Hypotheses, Test Problem, Test Solution, Verify or Pivot.
3
Primary method is conducting open-ended interviews with potential customers.
4
Focus on past behavior and pain points, not hypothetical future purchases.
5
Aims to validate if a problem is real and painful, and if your solution truly solves it.
6
Helps avoid building products nobody wants and reduces startup risk.
Source:
Customer Discovery Process
Customer Discovery Process
No Mindmap Data
Source:
Customer Discovery Process
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