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Corporate Governance Standards
Corporate Strategy Frameworks
An introduction to classic frameworks for corporate strategy, including the Ansoff Matrix for growth and the BCG Matrix for portfolio management. ✨
Article Points:
1
Corporate strategy asks, 'What business or businesses should we be in?'
2
The Ansoff Matrix identifies four growth strategies: Market Penetration, Market Development, Product Development, and Diversification.
3
The BCG Matrix helps manage a portfolio of businesses by classifying them as Stars, Cash Cows, Question Marks, or Dogs.
4
The BCG strategy is generally to 'milk' Cash Cows to fund Stars and promising Question Marks, while divesting Dogs.
5
These frameworks provide a structured way to think about high-level corporate decisions.
6
While powerful, they are simplifications and should be used as a guide, not a rigid rulebook.
Source:
Corporate Strategy Frameworks
Corporate Strategy Frameworks
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Source:
Corporate Strategy Frameworks
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