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Opportunity Cost Calculation
Brand Equity Pyramid (Keller Model)
A framework outlining the four sequential steps for building strong brand equity: Identity, Meaning, Response, and Relationships. ✨
Article Points:
1
A model for understanding the path from brand awareness to intense loyalty.
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Level 1 (Identity): Who are you? (Salience)
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Level 2 (Meaning): What are you? (Performance & Imagery)
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Level 3 (Response): What about you? (Judgments & Feelings)
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Level 4 (Relationships): What about you and me? (Resonance)
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You must build a solid foundation at the bottom to succeed at the top.
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The ultimate goal is to achieve 'Resonance,' a deep psychological bond with customers.
Source:
Brand Equity Pyramid (Keller Model)
Brand Equity Pyramid (Keller Model)
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Source:
Brand Equity Pyramid (Keller Model)