Previous Card
Macroeconomics for Managers: Core Concepts
Brand Positioning Strategy
The art and science of creating a unique and compelling space for your brand in the minds of your target customers, relative to competitors. ✨
Article Points:
1
Positioning is about differentiation and owning a specific idea in your customer's head.
2
The framework is built on four pillars: Target Audience, Competitive Frame of Reference, Points of Difference, and Reasons to Believe.
3
A positioning statement summarizes your strategy: 'For [audience], [brand] is the [category] that [benefit] because [proof].'
4
Effective positioning must be clear, unique, relevant, and credible.
5
Implementation requires aligning your product, price, place, promotion, and internal culture with your positioning.
6
Strong positioning is a sustainable competitive advantage.
Source:
Brand Positioning Strategy
Brand Positioning Strategy
No Mindmap Data
Source:
Brand Positioning Strategy
Next Card