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Global Strategy: Core Concepts
An overview of the fundamental principles of global strategy, covering drivers of globalization, the global-local dilemma, and types of global strategies. ✨
Article Points:
1
Global strategy focuses on competing effectively across multiple international markets.
2
Globalization is driven by market, cost, government, competitive, and technology factors.
3
The core global-local dilemma balances global integration (efficiency) with local responsiveness (adaptation).
4
Three main global strategies: Global (high integration), Multi-Domestic (high responsiveness), Transnational (both).
5
Transnational strategy is the most complex, aiming for global efficiency, local responsiveness, and global learning.
6
Key considerations include where to operate, how to enter, and how to configure/coordinate activities globally.
Source:
Global Strategy: Core Concepts
Global Strategy: Core Concepts
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Source:
Global Strategy: Core Concepts
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